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Vedic Crunch
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Roasted, never fried

The back of the pack is the whole pitch.

Roasted makhana, baked jowar puffs, roasted edamame, date bites. Nine jars and a tin, every panel printed exactly as it reads.

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  • 6 suta makhana
  • 42.1 g protein
  • Free over ₹499
Desi Masala Edamame jarPeri Peri Makhana jarCream & Onion Jowar Puffs jar
  • Roasted, never fried
  • Full panel on every page
  • 6 suta makhana
  • 42.1 g protein edamame
  • 0 g trans fat
  • Plants we name on the pack

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The whole shelf

Nine jars, one tin. Every panel printed.

Four families, made in four FSSAI-licensed plants we name on the batch. Nothing is deep fried and nothing is reformulated to make a number look better.

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MakhanaPeri Peri Makhana jar

Peri Peri Makhana

6 suta · 11.2 g fibre

₹19965 g
MakhanaHimalayan Salt Makhana jar

Himalayan Salt Makhana

Three ingredients

₹19965 g
MakhanaDesi Chaat Makhana jar

Desi Chaat Makhana

6 suta · 11.2 g fibre

₹19965 g
MakhanaCheddar Cheese Makhana jar

Cheddar Cheese Makhana

6 suta · 11.2 g fibre

₹19965 g
Jowar PuffsCream & Onion Jowar Puffs jar

Cream & Onion Jowar Puffs

Baked · 9.5 g protein

₹19980 g
Jowar PuffsSpanish Tomato Jowar Puffs jar

Spanish Tomato Jowar Puffs

Baked · 9.5 g protein

₹19980 g
Roasted EdamameDesi Masala Edamame jar

Desi Masala Edamame

42.1 g protein / 100 g

₹29990 g
Roasted EdamameAchaari Twist Edamame jar

Achaari Twist Edamame

40.5 g protein · front roundel

₹29990 g
Roasted EdamameSalt & Pepper Edamame jar

Salt & Pepper Edamame

Five ingredients

₹29990 g
Date BitesDate Bites jar

Date Bites

Four ingredients · 3% sodium

₹999250 g

Four families, four reasons

Pick the number you came for.

Fibre, protein, a grade or an ingredient list. Each family is here for one of them, and the panel is where we settle it.

Himalayan Salt Makhana jar
  • 11.2 g

    Fibre / 100 g

    Makhana fills by volume rather than by protein, so fibre is the figure that carries it. Off the printed panel.

  • 0 g

    Trans fat

    Roasted in a coat of oil, not dropped in a fryer. The panel declares it; we are not inferring it from the process.

  • 6 suta

    Seed grade

    Suta is the grading unit and 6 suta is the largest grade grown. You can see it through the glass before you open the jar.

  • Olive oil

    Roasted, not fried

    The label names the oil. Most labels say “edible vegetable oil” and stop there.

Two processes

Roasted, or deep fried.

Not a brand against a brand. One way of cooking a snack against the other, and what each one can print.

Vedic Crunch
A deep-fried snack
Cooked by
Roasting, or baking
Deep frying
Oil the food meets
A coat
A bath
The oil, named on the pack
Olive oil, or rice bran and olive
Often just “edible vegetable oil”
Trans fat on the printed panel
0 g on nine of the ten
—
Ingredients on most of our jars
Three to five
—
The plant that made it
FSSAI licence, every batch
—

No brand is named here and no competitor’s figures are quoted: the right-hand column describes deep frying as a process, and a dash means we do not speak for anyone else. Nine of our ten panels print 0 g trans fat; Date Bites prints 0.1 g.

Per 100 g, as printed

The panel, not the paraphrase.

Two of the ten, set out in full. The bar behind each figure is its share of the FSSAI daily value, so you can see the shape of the thing without doing the arithmetic.

Desi Masala Edamame

481.7 kcal / 100 g

  • Protein42.1g
  • Dietary fibre13.6g
  • Carbohydrate27.5g
  • of which sugar5g
  • Total fat21.2g
  • Saturated fat4.2g
  • Trans fat0g
  • Sodium750mg

Roasted edamame, spices. 42.1 g of protein per 100 g — 84% of a day, from a bean.

Date Bites

477.8 kcal / 100 g

  • Protein11.9g
  • Dietary fibre4.04g
  • Carbohydrate52.77g
  • of which sugar23.1g
  • Total fat24.35g
  • Saturated fat2.55g
  • Trans fat0.1g
  • Sodium59.52mg

Four ingredients. Dates, almonds, cashews, pistachios. That is the entire list.

The plant

Euryale ferox

Makhana is the seed of a water lily. A spined, cleft pad that lies flat on standing water and sends its flower up through the surface beside itself. Almost nobody who eats the seed has seen the plant.

  • 6 Suta. Suta is how makhana is graded, and the number is the size. Six is the largest grade grown, and it is the only grade we buy. You can see that through the glass before you open anything.
  • Roasted in olive oil. The label names the oil. Most labels say “vegetable”, which is not an ingredient so much as a category you are not meant to look into. Ours says which one, because we know which one.
  • 0 g trans fat. Declared on nine of the ten panels we print. Date Bites prints 0.1 g, so that is what it says.
Himalayan Salt Makhana jar

Vedic Crunch in four figures

  • 10ProductsMakhana, jowar puffs, roasted edamame, date bites.
  • 4FSSAI plantsNamed on the batch, with the licence number on the pack.
  • 42.1 gProtein / 100 gOff the back of Desi Masala Edamame. A bean, not a formulation.
  • 0 gTrans fatOn nine of the ten panels. Date Bites prints 0.1 g.

Quoted, not summarised

Three lines off the back.

Himalayan Salt Makhana, back of packIngredients: makhana, olive oil, Himalayan pink salt.

Three things. That is the entire list on the 65 g jar, in the order it is printed.

Himalayan Salt Makhana · back panel
Desi Masala Edamame, back of packProtein 42.1 g

Per 100 g, off the printed panel. The front roundel says 40.5 g; the panel is the figure we publish.

Desi Masala Edamame · back panel
Date Bites, back of packTotal sugar 23.1 g

All of it from the dates. Four ingredients, no binder, no syrup, and added sugar reads 0 g.

Date Bites · back panel

On shelf and in app

Where the packs already are

  • Swiggy InstamartIn minutes
  • BlinkitIn minutes
  • FlipkartNationwide
  • AmazonNationwide
  • JioMartNationwide
  • Nature’s Basket12 stores
  • Bombay Gourmet Market5 stores
  • Kayu Gourmet2 stores
  • The Gourmet Co1 store

Every stockist

The journal

Three questions we get asked

All posts
Nutrition

Is makhana actually high in protein?

Fibre is the stronger number: 11.2 g per 100 g. It fills you up by volume, not by protein - and if protein is the point, the edamame is the jar.

Read it
Sourcing

What does “6 suta” mean?

A grade, measured in suta. 6 suta is the large seed: thinner shell, cleaner snap.

Read it
Process

Baked or fried: does it change anything?

Jowar baked, makhana roasted in olive oil. Nine of the ten panels we print read 0 g trans fat.

Read it

Plainly put

What Vedic Crunch actually is

Six answers, in the words we would use if you asked us across a counter.

Who Vedic Crunch is

Vedic Crunch is an Indian snack brand built on one rule: the site has to say exactly what the pack says. We make roasted makhana, baked jowar puffs, roasted edamame and date bites: ten products in total, made in four FSSAI-licensed plants that we name on every batch. The company behind the brand is Aarogyumm Nutri LLP, Pune.

What makhana is

Makhana is the seed of the prickly water lily, grown in ponds and harvested by hand, then popped with heat until it opens. It is also called phool makhana, fox nut or lotus seed. It is naturally low in fat and high in fibre, 11.2 g per 100 g on our panel, and we buy only 6 suta, the large grade, which pops thinner and snaps cleaner.

Why the edamame matters

The back panel of Desi Masala Edamame reads 42.1 g of protein per 100 g. That is higher than paneer and higher than most protein bars, and it is a whole bean rather than a formulation. Nothing has been added to raise the number. It comes in three flavours: Desi Masala, Achaari Twist and Salt & Pepper. The front of all three jars carries a 40.5 g roundel; the panel is the figure we publish, and the nutrition page shows the working.

How we cook

Nothing in the range is deep fried. The jowar puffs are baked; the makhana and the edamame are roasted in olive oil or a rice bran and olive oil blend. Every product we make declares 0 g of trans fat on its nutrition panel. Date Bites is four ingredients with no binder and no syrup, and the 23.1 g of sugar on its panel is the dates themselves.

What we publish

Every product page carries the full nutrition panel as it is printed, the complete ingredient list in order, the net weight, the barcode and the FSSAI licence number of the plant that made it. Where a panel has not yet been transcribed, we say so rather than filling the gap with a claim.

Buying and gifting

Orders ship across India, free over ₹499. For corporate gifting we build boxes from 50 to 5,000 units, and we also supply retailers and distributors. The gifting and wholesale pages have the enquiry forms. In person, the range is on shelf at Nature’s Basket, Bombay Gourmet Market, Kayu Gourmet and The Gourmet Co.

Start at the back

Read the panel. Then decide.

Every product page carries the full panel, the ingredient list in order, the net weight, the barcode and the licence number of the plant that made it.

Shop the range See the working