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Baked and roasted, not fried.

Vedic Crunch
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Roasted or baked, never fried

Ancient grains. Modern crunch.

Roasted and baked, never deep fried. Good enough to eat every day, not just on the days you earned it.

Find your flavour
Tastes like a snack Made of real food VEDIC
CRUNCH

Two overlapping circles. One is snacks that taste like a snack, the other is snacks made of real food. Vedic Crunch sits in the overlap.

Most snacks make you pick one.

What are you after?

  • Roasted, not fried
  • Full panel on every page
  • 6 suta makhana
  • 42.1 g protein edamame
  • 0 g trans fat
  • Plants we name on the pack

Our range of products

Peri Peri Makhana jarBenefits panel from the Vedic Crunch catalogue: roasted in olive oil, high in fibre, zero trans fat, 6 suta biggest makhana size, zero cholesterol, calcium rich, baked not fried, premium quality.

Peri Peri Makhana

6 suta · 11.2 g fibre

₹19970 g
Himalayan Salt Makhana jarBenefits panel from the Vedic Crunch catalogue: roasted in olive oil, high in fibre, zero trans fat, 6 suta biggest makhana size, zero cholesterol, calcium rich, baked not fried, premium quality.

Himalayan Salt Makhana

Three ingredients

₹19970 g
Desi Chaat Makhana jarBenefits panel from the Vedic Crunch catalogue: roasted in olive oil, high in fibre, zero trans fat, 6 suta biggest makhana size, zero cholesterol, calcium rich, baked not fried, premium quality.

Desi Chaat Makhana

6 suta · 11.2 g fibre

₹19970 g
Cheddar Cheese Makhana jarBenefits panel from the Vedic Crunch catalogue: roasted in olive oil, high in fibre, zero trans fat, 6 suta biggest makhana size, zero cholesterol, calcium rich, baked not fried, premium quality.

Cheddar Cheese Makhana

6 suta · 11.2 g fibre

₹19970 g
Cream & Onion Jowar Puffs jarWhat is inside, from the Vedic Crunch catalogue: 79% jowar puffs, roasted in olive oil, no palm oil, 100% vegetarian.

Cream & Onion Jowar Puffs

Baked · 9.5 g protein

₹19980 g
Spanish Tomato Jowar Puffs jarWhat is inside, from the Vedic Crunch catalogue: 78% jowar puffs, roasted in olive oil, no palm oil, 100% vegetarian.

Spanish Tomato Jowar Puffs

Baked · 9.5 g protein

₹19980 g
Desi Masala Edamame jarDesi Masala edamame, close up.

Desi Masala Edamame

42.1 g protein / 100 g

₹29990 g
Achaari Twist Edamame jarAchaari Twist edamame, close up.

Achaari Twist Edamame

40.5 g protein / 100 g

₹29990 g
Salt & Pepper Edamame jarSalt and Pepper edamame, close up.

Salt & Pepper Edamame

Five ingredients

₹29990 g
Date Bites jarBenefits panel from the Vedic Crunch catalogue, for Date Bites.

Date Bites

Four ingredients · 3% sodium

₹999250 g
Shop the range
Makhana · Jowar · Edamame · Dates

Our story

We went looking for a better snack.

This did not start in a test kitchen. It started with our own health, a supermarket aisle, and the habit of reading the back of a packet and then putting it back.

What we wanted was a snack that still behaved like one. Salt, chilli, something that cracks, and no fryer. We ended up with four crops: makhana, jowar, edamame and dates. Three of them roast in olive oil; the fourth is stuffed with nuts and bound with ghee. Not one of them is fried.

Read our story

The difference.

Roasting or baking, against deep frying
What is being compared Vedic Crunch The fried
version
Roasted, or bakedYesNo
A coat of oil, not a bathYesNo
The oil is named on the packYesNo
Every batch traces to its plantYesNo

Where the packs already are

  • Swiggy InstamartIn minutes
  • BlinkitIn minutes
  • FlipkartNationwide
  • AmazonNationwide
  • JioMartNationwide

@vediccrunch

A little crunch for every moment

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  1. Makhana

    • 11.2 gof fibre per 100 g, off the panel
    • 6 sutathe seed grade, named on the jar
    • Olive oilroasted in it, never fried
    • 0 gtrans fat, on every flavour
    • Three thingsin Himalayan Salt
    • Four flavoursone grade of seed

  2. Jowar Puffs

    • 9.5 gof protein per 100 g
    • 8 gof fibre, in the grain itself
    • Bakednever fried, not once
    • Sorghumone millet, puffed. That is it
    • 0 gtrans fat
    • Two flavoursall out of the same oven

  3. Roasted Edamame

    • 42.1 gof protein per 100 g, Desi Masala
    • 13.6 gof fibre in the same 100 g
    • Whole beana young soybean, roasted
    • 0 gadded sugar
    • Five thingsin Salt & Pepper, all told
    • Three flavoursthe same bean, spiced

  4. Date Bites

    • Four thingsdates, and three others
    • 0 gadded sugar. The 23.1 g is fruit
    • 11.9 gof protein per 100 g
    • No binderand no syrup either
    • 59.5 mgof sodium per 100 g
    • 250 ga jar, not a single bar

What Vedic Crunch actually is

Who Vedic Crunch is

Vedic Crunch is an Indian snack brand built on one rule: the site has to say exactly what the pack says. We make roasted makhana, baked jowar puffs, roasted edamame and date bites, made in three FSSAI-licensed plants, on four production lines, that we name on every batch. The company behind the brand is Aarogyumm Nutri LLP, Pune.

What makhana is

Makhana is the seed of the prickly water lily, grown in ponds and harvested by hand, then popped with heat until it opens. It is also called phool makhana, fox nut or lotus seed. It is naturally low in fat and high in fibre, 11.2 g per 100 g on our panel, and we buy only 6 suta, the large grade, which pops thinner and snaps cleaner.

Why the edamame matters

Desi Masala Edamame is 42.1 g of protein per 100 g. That is higher than paneer and higher than most protein bars, and it is a whole bean rather than a formulation. Nothing has been added to raise the number. It comes in three flavours: Desi Masala, Achaari Twist and Salt & Pepper, all three cooked the same way. The nutrition page shows the working behind the figure.

How we cook

Nothing in the range is deep fried. The jowar puffs are baked; the makhana and the edamame are roasted in olive oil or a rice bran and olive oil blend. Every product we make declares 0 g of trans fat on its nutrition panel. Date Bites is four ingredients with no binder and no syrup, and the 23.1 g of sugar on its panel is the dates themselves.

What we publish

Every product page carries the full nutrition panel as it is printed, the complete ingredient list in order, the net weight, the barcode and the FSSAI licence number of the plant that made it. Where a figure is still being checked, we say so rather than filling the gap with a claim.

Buying and gifting

Orders ship across India, free over ₹499. For corporate gifting we build boxes from 50 to 5,000 units, and we also supply retailers and distributors. The gifting and wholesale pages have the enquiry forms. In person, the range is on shelf at Nature’s Basket, Bombay Gourmet Market, Kayu Gourmet and The Gourmet Co.

For every moment,a crunch to feel good about.

Four families, ten flavours, the whole panel on every jar. Start with a bundle and find the two or three you keep reordering.

Explore bundles
Mid-afternoon at a desk, a hand reaching into a jar of roasted makhanaTwo people on a sofa passing a jar of roasted edamame between themA family sitting round an open box of date bitesAfter training, a jar of baked jowar puffs open on the bench

Three questions we get asked

All posts
A bowl of roasted makhana beside a smaller bowl of roasted edamame
Nutrition

Is makhana actually high in protein?

Fibre is the stronger number: 11.2 g per 100 g. It fills you up by volume, not by protein - and if protein is the point, the edamame is the jar.

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A steel vernier caliper measuring one makhana seed, with five graded seeds beside it
Sourcing

What does “6 suta” mean?

A grade, measured in suta. 6 suta is the large seed: thinner shell, cleaner snap.

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Baked jowar puffs cooling on parchment in a steel sheet pan
Process

Baked or fried: does it change anything?

Jowar baked, makhana roasted in olive oil. Every makhana, jowar and edamame panel we print reads 0 g trans fat.

Read it