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Baked and roasted, not fried.Free shipping over ₹499Full nutrition on every productGifting from 50 units

Vedic Crunch
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Free shipping over ₹499 · roasted or baked, never fried

Makhana · Jowar · Edamame · Dates

Ancient grains. Modern crunch.

Roasted and baked, never deep fried. Good enough to eat every day, not just on the days you earned it.

Shop the range Find your flavour
Tastes like a snack Made of real food VEDIC
CRUNCH

Two overlapping circles. One is snacks that taste like a snack, the other is snacks made of real food. Vedic Crunch sits in the overlap.

Most snacks make you pick one.

What are you after?

  • Roasted, not fried
  • Full panel on every page
  • 6 suta makhana
  • 42.1 g protein edamame
  • 0 g trans fat
  • Plants we name on the pack

Our range of products

Peri Peri Makhana jarBenefits panel from the Vedic Crunch catalogue: roasted in olive oil, high in fibre, zero trans fat, 6 suta biggest makhana size, zero cholesterol, calcium rich, baked not fried, premium quality.

Peri Peri Makhana

6 suta · 11.2 g fibre

₹19970 g
Himalayan Salt Makhana jarBenefits panel from the Vedic Crunch catalogue: roasted in olive oil, high in fibre, zero trans fat, 6 suta biggest makhana size, zero cholesterol, calcium rich, baked not fried, premium quality.

Himalayan Salt Makhana

Three ingredients

₹19970 g
Desi Chaat Makhana jarBenefits panel from the Vedic Crunch catalogue: roasted in olive oil, high in fibre, zero trans fat, 6 suta biggest makhana size, zero cholesterol, calcium rich, baked not fried, premium quality.

Desi Chaat Makhana

6 suta · 11.2 g fibre

₹19970 g
Cheddar Cheese Makhana jarBenefits panel from the Vedic Crunch catalogue: roasted in olive oil, high in fibre, zero trans fat, 6 suta biggest makhana size, zero cholesterol, calcium rich, baked not fried, premium quality.

Cheddar Cheese Makhana

6 suta · 11.2 g fibre

₹19970 g
Cream & Onion Jowar Puffs jarWhat is inside, from the Vedic Crunch catalogue: 79% jowar puffs, roasted in olive oil, no palm oil, 100% vegetarian.

Cream & Onion Jowar Puffs

Baked · 9.5 g protein

₹19980 g
Spanish Tomato Jowar Puffs jarWhat is inside, from the Vedic Crunch catalogue: 78% jowar puffs, roasted in olive oil, no palm oil, 100% vegetarian.

Spanish Tomato Jowar Puffs

Baked · 9.5 g protein

₹19980 g
Desi Masala Edamame jarDesi Masala edamame, close up.

Desi Masala Edamame

42.1 g protein / 100 g

₹29990 g
Achaari Twist Edamame jarAchaari Twist edamame, close up.

Achaari Twist Edamame

40.5 g protein / 100 g

₹29990 g
Salt & Pepper Edamame jarSalt and Pepper edamame, close up.

Salt & Pepper Edamame

Five ingredients

₹29990 g
Date Bites jarBenefits panel from the Vedic Crunch catalogue, for Date Bites.

Date Bites

Four ingredients · 3% sodium

₹999250 g
Shop the range
Makhana · Jowar · Edamame · Dates

Our story

We went looking for a better snack.

At Vedic Crunch, we believe that choosing healthier snacks should never mean compromising on taste, quality, or experience.

Born from a personal health journey, Vedic Crunch was created by consumers who were searching for better alternatives to traditional fried snacks. During this search, we rediscovered the incredible potential of ancient Indian superfoods like Makhana, Jowar, and Quinoa.

Read our story

The difference.

Roasting or baking, against deep frying
What is being compared Vedic Crunch The fried
version
Roasted, or bakedYesNo
A coat of oil, not a bathYesNo
The oil is named on the packYesNo
Every batch traces to its plantYesNo

Where the packs already are

  • Swiggy InstamartIn minutes
  • BlinkitIn minutes
  • FlipkartNationwide
  • AmazonNationwide
  • JioMartNationwide

@vediccrunch

A little crunch for every moment

Follow @vediccrunch

Straight off the panel

Four families,
sixteen figures

Every number on these cards is read off the back of a jar we sell. None of it is rounded in our favour, and none of it is a claim we would have to argue for.

  1. Makhana

    Six-suta lotus seed, roasted in olive oil. The panel names the oil. Most labels in this aisle stop at “edible vegetable oil”.

    11.2 gfibre / 100 g
    0 gtrans fat
    6 sutaseed grade
    Olive oilroasted, not fried
    Read the panel

  2. Jowar Puffs

    Sorghum, puffed and baked. Nothing in this family goes near a fryer, and the fibre is in the grain rather than added back to it.

    9.5 gprotein / 100 g
    8 gfibre / 100 g
    Bakednever fried
    0 gtrans fat
    Read the panel

  3. Roasted Edamame

    A whole young soybean, roasted. The protein figure is not a formulation - it is what the bean already was.

    42.1 gprotein / 100 g
    13.6 gfibre / 100 g
    0 gadded sugar
    0 gtrans fat
    Read the panel

  4. Date Bites

    Dates, and three other things. No binder and no syrup, which is the reason the added-sugar line reads nought.

    4ingredients
    0 gadded sugar
    59.5 mgsodium / 100 g
    0.1 gtrans fat
    Read the panel

Three questions we get asked

All posts
A bowl of roasted makhana beside a smaller bowl of roasted edamame
Nutrition

Is makhana actually high in protein?

Fibre is the stronger number: 11.2 g per 100 g. It fills you up by volume, not by protein - and if protein is the point, the edamame is the jar.

Read it
A steel vernier caliper measuring one makhana seed, with five graded seeds beside it
Sourcing

What does “6 suta” mean?

A grade, measured in suta. 6 suta is the large seed: thinner shell, cleaner snap.

Read it
Baked jowar puffs cooling on parchment in a steel sheet pan
Process

Baked or fried: does it change anything?

Jowar baked, makhana roasted in olive oil. Every makhana, jowar and edamame panel we print reads 0 g trans fat.

Read it

What Vedic Crunch actually is

Who Vedic Crunch is

Vedic Crunch is an Indian snack brand built on one rule: the site has to say exactly what the pack says. We make roasted makhana, baked jowar puffs, roasted edamame and date bites, made in four FSSAI-licensed plants that we name on every batch. The company behind the brand is Aarogyumm Nutri LLP, Pune.

What makhana is

Makhana is the seed of the prickly water lily, grown in ponds and harvested by hand, then popped with heat until it opens. It is also called phool makhana, fox nut or lotus seed. It is naturally low in fat and high in fibre, 11.2 g per 100 g on our panel, and we buy only 6 suta, the large grade, which pops thinner and snaps cleaner.

Why the edamame matters

Desi Masala Edamame is 42.1 g of protein per 100 g. That is higher than paneer and higher than most protein bars, and it is a whole bean rather than a formulation. Nothing has been added to raise the number. It comes in three flavours: Desi Masala, Achaari Twist and Salt & Pepper, all three cooked the same way. The nutrition page shows the working behind the figure.

How we cook

Nothing in the range is deep fried. The jowar puffs are baked; the makhana and the edamame are roasted in olive oil or a rice bran and olive oil blend. Every product we make declares 0 g of trans fat on its nutrition panel. Date Bites is four ingredients with no binder and no syrup, and the 23.1 g of sugar on its panel is the dates themselves.

What we publish

Every product page carries the full nutrition panel as it is printed, the complete ingredient list in order, the net weight, the barcode and the FSSAI licence number of the plant that made it. Where a figure is still being checked, we say so rather than filling the gap with a claim.

Buying and gifting

Orders ship across India, free over ₹499. For corporate gifting we build boxes from 50 to 5,000 units, and we also supply retailers and distributors. The gifting and wholesale pages have the enquiry forms. In person, the range is on shelf at Nature’s Basket, Bombay Gourmet Market, Kayu Gourmet and The Gourmet Co.

Mid-afternoon at a desk, a hand reaching into a jar of roasted makhanaTwo people on a sofa passing a jar of roasted edamame between them

For every moment,a crunch to feel good about.

Four families, ten flavours, and the whole panel printed on the back of every one. Start with a bundle and find the two or three you keep reordering.

Explore bundles All 10 flavours
A family sitting round an open box of date bitesAfter training, a jar of baked jowar puffs open on the bench

Please Don’t Trust Us Trust Our Ingredients.

26 ingredients, in the order they matter. Every one of them food.

  1. Makhanathe seedHimalayan Salt Makhana
  2. Edamame Beansthe proteinBoth edamame jars
  3. Jowarthe grainJowar Puffs
  4. Datesthe sweetness and the binderDate Bites
  5. Almondsthe biteDate Bites
  6. Cashewsthe bodyDate Bites
  7. Pistachiosthe colourDate Bites
  8. Olive Oilthe fatHimalayan Salt Makhana
  9. Rice Bran Olive Oilthe roastBoth edamame jars
  10. Chickpea Flourthe coatingDesi Masala Edamame
  11. Himalayan Pink Saltthe saltHimalayan Salt Makhana
  12. Common Saltthe seasonSalt & Pepper Edamame
  13. Sea Saltthe finishSalt & Pepper Edamame
  14. Black Saltthe sulphur noteDesi Masala Edamame
  15. Black Pepperthe heatSalt & Pepper Edamame
  16. Red Chillithe heatDesi Masala Edamame
  17. Chaat Masalathe tangDesi Masala Edamame
  18. Garam Masalathe warmthDesi Masala Edamame
  19. Dry Mango Powderthe sournessDesi Masala Edamame
  20. Cinnamonthe sweetnessDesi Masala Edamame
  21. Macethe perfumeDesi Masala Edamame
  22. Cardamomthe top noteDesi Masala Edamame
  23. Indian Bay Leavesthe base noteDesi Masala Edamame
  24. Nutmegthe depthDesi Masala Edamame
  25. Corianderthe bodyDesi Masala Edamame
  26. Cumin Seedsthe earthDesi Masala Edamame